Valve has introduced local currency into Steam for the Eurozone and what they did is outrageous! All prices have been changed 1 on 1 from the Dollar to the Euro. That means that what used to be $19,99 is now €19,99.
Combine that with the weak Dollar ($1 ~ €0,70 / €1 ~ $1,40) and it's pretty obvious that people in the Eurozone are getting stiffed.
Now is the time for Stardock to launch an all-out media offensive and take a large bite out of the digital sales market in the Eurozone. Bon Apetit!
No official reaction from Valve exists at the moment.